Modovisa vs Microsoft Clarity
Both say “replay,” but they mean different things. Clarity records the screen — mouse, clicks, scroll — and turns it into heatmaps. Modovisa replays the path a visitor took and ties it to your campaigns. Worth getting straight before you pick one — or decide to run both.
The word replay means two different things here
Clarity records what happened inside the page: mouse movement, clicks, scrolling, and aggregates that into heatmaps. Modovisa replays the route of a visit — pages in order, time on each, plus referrer, campaign, device and location. If you specifically need to watch the screen, Clarity does that and Modovisa does not. The demo above is Modovisa’s path replay — not a screen recording.
What Clarity is very good at
Free screen recordings and heatmaps at large volume. That is a strong offer for UX research. If your question is how people interact with a particular page — what they click, how far they scroll, where they hesitate — that is Clarity’s job, and free is hard to argue with.
What Modovisa is very good at
Knowing who is on the site now and which marketing paid for them. The live visitor view, journeys, first-party UTM tables and ROAS live in one workspace, so a campaign row leads to the visits it produced and the route those visitors took.
- Live visitor view with referrer, campaign, country and device
- First-party UTM tables (Standard+) and Campaigns workspace (Growth+)
- Ads Connect for Meta and Google Ads spend (Pro Lite+)
- Session lists you can narrow to a single campaign
The honest trade
These are not two versions of the same feature. Choose Clarity if the questions are about page interaction and you want recordings for free. Choose Modovisa if the questions are about which traffic is worth buying and what those visitors did next. Neither replaces the other.
Pricing shape
Clarity is free, so this is not a price fight — it is whether live traffic and attribution earn a line item next to something that costs nothing. Modovisa is free for 1,000 events a month on one site with 30 days of history, then $14.99 for 25,000 events, $29.99 for 100,000, and $49.99+ for 250,000+, with site allowances by tier and unlimited history on paid plans. The 21-day trial opens path replay, UTM tables and Campaigns — the cheapest way to answer the question before you commit.
Using both
A common setup: Clarity for in-page UX research, Modovisa for live operations and campaign performance. The scripts do not conflict.
Side by side
Same word. Different product.
| Microsoft Clarity | Modovisa | |
|---|---|---|
| “Replay” means | Screen recording | Page path with campaign context |
| Heatmaps | Yes — free | No |
| Live visitors | Not the core job | Core job |
| Campaign ROAS | Not what it is for | UTMs, Campaigns, Ads Connect |
| Price | Free | Free tier + paid from $14.99 |
When to pick which
A broken button or dead hero
Clarity. Watch the recording and the heatmap.
Did this morning’s ad bring real people?
Modovisa. Live list with campaign attached.
You want both jobs covered
Run them together. UX research in Clarity, ops and ROAS in Modovisa.
You need path + attribution, not video
Modovisa path replay — pages in order, not a screen capture.
Frequently asked questions
Is Modovisa a Microsoft Clarity alternative?
Only partly. If you want live traffic and campaign attribution with visit-level detail, yes. If you want screen recordings and heatmaps, Clarity does that and Modovisa does not.
Does Modovisa record the screen like Clarity?
No. Modovisa replays the path of a visit — pages in order with time on each — and does not capture mouse movement, clicks or screen video.
Is Modovisa's session replay free?
Session replay is included on every paid plan and throughout the 21-day trial. After the trial the Free plan keeps live tracking and journeys, without replay, until you upgrade.
Does Modovisa offer heatmaps?
No. Modovisa focuses on live visitors, journeys, first-party UTM reporting and ROAS.
Can I run Clarity and Modovisa together?
Yes. The scripts are independent. Many teams keep Clarity for UX and Modovisa for live traffic and campaigns.