Shopify live visitor tracking and ecommerce analytics

Who is in your store right now

Most questions a store owner asks are about the last ten minutes rather than last month: who is here, what brought them, which product they are looking at, and whether they are moving toward the checkout or stalling on the way. Modovisa answers those while the visit is still happening, and keeps the visit as a journey you can read afterwards — every page in order, with the basket and checkout steps marked on the page they happened on.

• Every visitor on the store now, with page, country, device and what referred them
• The journey per visitor: collection, product, basket, checkout, order
• The page a shopper filled their basket from, so you know which product went in
• Session replay of a single visit on paid plans and during the trial

The funnel, the orders and the baskets nobody finished

The Store dashboard turns the same events into the numbers a shop runs on: how many visits became product views, baskets and orders, with the drop at each step; each sale as it lands with its value; and the baskets people walked away from, worth what was in them, with a replay of the visit that led there. Shops that price per market get totals kept apart per currency rather than added together.

• Visits, product views, baskets and orders, with the drop at every step
• Orders as they land, with the value and the order they belong to
• Abandoned baskets with what was left behind and how far the shopper got
• Totals per currency for stores selling into several markets

Installing from the Shopify App Store

Install Modovisa Analytics from the App Store, switch the Modovisa embed on in your theme and paste your site token into it — no theme code to edit and nothing to put back after a theme update. The app registers the checkout pixel for you at the same time, which is what covers the steps your theme never sees. If you would rather manage code yourself, the one-line snippet works exactly the same way; the written guide has both routes. Either way you check it the same way: open your storefront and watch yourself appear.

What Shopify allows, and what it does not

Shopify does not let any app run its own code on the checkout. What it offers instead is a sandbox for tracking, and Modovisa uses it: the checkout steps, the order-confirmed event, the basket's value and the order it became all arrive from there rather than from your theme. The same goes for baskets that slide out over the page instead of loading a basket page — Shopify's own cart is read for the total, so a drawer basket counts like any other. Where the platform genuinely closes a door, we would rather say so than imply otherwise; the install guide is explicit about which pages are covered and which are not.

Where the orders came from, and what the ads cost

Traffic arrives tagged, so paid, organic, email and social are separated without you configuring anything: Standard adds the UTM tables to the dashboard, Growth adds the Campaigns workspace with goals, a link builder and campaign protection, and Pro Lite adds Ads Connect, which pulls Meta and Google Ads spend in so return on ad spend sits next to your own order data instead of in a spreadsheet.

What a shop gets on each plan

The funnel is on every plan, Free included. The live side — shoppers in a basket or a checkout right now, orders as they land and abandoned baskets — comes with Growth, with the signup trial, or with the 21-day Store trial that a Free or Standard shop gets once. After that trial the funnel keeps reading the last week on Free and the last month on Standard. It is the same script, the same app and the same event allowance whichever plan you are on.

Privacy, consent and your store's data

Modovisa is first-party: your storefront reports to your own workspace, not to an ad network, and there is no advertising profile built from it. The checkout pixel is declared as analytics, so where a shopper has refused analytics through your store's own consent banner it does not load. Retention is 30 days on Free and unlimited on paid plans, a Data Processing Agreement is published for teams that need one on file, and deleting a site or an account removes the data rather than hiding it.

Frequently asked questions

Does Modovisa track the Shopify checkout?

Yes, through Shopify's pixel sandbox rather than through your theme, which is the only route the platform allows. The checkout steps, the order-confirmed event and the basket's value all come from there, so checkout is covered on any Shopify plan rather than only on Plus.

Will I see the order number my store printed?

Each sale arrives with the order Shopify recorded for it, so you can match it in your admin. The printed name — the #1021 on the confirmation email — needs Shopify's approval for order access before an app may read it, which is a review every analytics app has to pass.

My basket slides out instead of loading a page. Is it still counted?

Yes. A drawer basket has no page of its own, so Shopify's own cart is read for the total and the step is recorded against the page the shopper was on — which also tells you which product went in.

Will it slow the store down?

The tracker is a single small async script, so it never blocks rendering, and it is built to survive theme optimisers that defer or combine scripts — the usual cause of a store undercounting its own traffic.

Is session replay available on the Free plan?

Session replay is included on every paid plan and throughout the 21-day trial. After the trial the Free plan keeps live tracking and journeys, without replay, until you upgrade.

How is this different from Shopify's own analytics?

Shopify reports on orders and sessions after the fact. Modovisa is about the visit while it is happening and the path through it — who is here, what they have in a basket, where the drop is, and which campaign produced the order.

Which plan does a store need?

One page view is one event, and a shop is a few pages per visit. A store doing a few hundred sessions a day usually fits Standard, $14.99 a month for 25,000 events; heavier traffic points to Growth at $29.99 for 100,000, which is also where live shoppers and abandoned baskets stay switched on. Free covers 1,000 events on one site.