Read Performance
Named campaigns, sources, mediums, channels and Credit sales to — how Modovisa assigns a purchase when someone clicked more than one tagged link.
Credit sales to
Last click is the default. First click, equal share, first + last, and recent-clicks-weigh-more are saved per website.
Named campaigns
Each row is a utm_campaign value. Empty while spend arrives usually means the ad link has no campaign name — add utm_campaign or map an alias.