Spend and ROAS

ROAS is revenue divided by spend for the same campaign name and dates. Import Meta or Google cost, or log spend by hand.

What ROAS means

Spent 100, made 400 → ROAS is 4.0. Below 1.0 means tracked sales did not cover what you spent. Keep spend and revenue in the same currency, and make sure the spend dates overlap the range you are viewing.

Log spend by hand

Under the ROAS card: campaign name, amount, currency, period start and end. On Ad campaigns, only imported Meta and Google names appear — switch to Tagged campaigns to log a name that is not in the ads account.