Sales and goals

A goal is an event you treat as a win. Purchase, Signup and Lead are seeded. Credit follows Credit sales to at the top of Campaigns.

What counts as a success

Purchases need a purchase event from the thank-you page. A custom goal only fires when the event name matches exactly.

Which campaign gets credit

Goal completions in the selected range, rolled up by campaign name. A goal with no campaign name usually means the visitor never arrived on a tagged link.