Modovisa vs Google Analytics (GA4)
GA4 is a full reporting platform. Modovisa is the live view for the person who launched something today and wants to know if it worked — without building an exploration first.
The practical difference
GA4 is built for analysts assembling reports. Modovisa is built for founders, marketers and shop owners who need an answer in the next few minutes: who is on the site, which page they are on, and which campaign brought them. You open the live view. You do not design a property tree first.
- Live individual visitors instead of a realtime count
- Page journeys per visitor with referrer and campaign attached
- Path replay of finished visits — paid plans and the 21-day trial
- First-party UTM tables and ROAS in the same workspace
Setup and day-to-day effort
Modovisa is one script or a platform plugin, then you open the live view to confirm it works. No properties, data streams or event schemas to design before a number appears. GA4 pays you back if you invest the time — but it does ask for that time up front.
- Minutes to a useful live view, not a reporting workshop
- One small first-party script instead of a gtag and tag-manager stack
- No exploration to build before you can follow a single visit
Where GA4 is still stronger
It is free at very large volumes, talks natively to Google Ads and BigQuery, and covers reporting depth Modovisa does not attempt — custom explorations, audience building, app tracking across platforms. If your organisation needs that surface, keep GA4.
Data ownership and sampling
Modovisa collects first-party data through your own script, so what you tagged is what you see, kept as long as your plan allows — unlimited on paid plans. GA4 can threshold and model small segments until the detail you wanted is hard to read.
Running both
Most teams start with both. Compare for a few weeks, keep GA4 for history and board packs, and do the daily “is this working?” work in Modovisa. The scripts do not conflict.
Pricing shape
GA4 is free, so the real question is whether live context and first-party attribution are worth paying for. Modovisa is free for 1,000 events a month on one site with 30 days of history, then $14.99 for 25,000 events, $29.99 for 100,000, and $49.99+ for 250,000+, with site allowances by tier and unlimited history on paid plans. The 21-day trial covers replay, UTM tables and Campaigns while you compare.
Side by side
Same site. Different job once you open the product.
| Google Analytics (GA4) | Modovisa | |
|---|---|---|
| Best at | Wide reporting and Google stack | Live visitors and campaigns today |
| Time to useful view | Setup and explorations first | Script in, live list open |
| Per-visitor path | Possible, often heavy to build | Built into the live view |
| Campaign ROAS | Strong with Google Ads; more work elsewhere | First-party UTMs, Campaigns, Ads Connect |
| Sampling / thresholds | Can hide small segments | What you tagged is what you see |
| Price | Free (with Google’s limits) | Free tier + paid from $14.99 |
What teams usually do
Keep GA4, add Modovisa
Board packs and history stay in GA4. Day-to-day “did the launch work?” moves to the live view.
Replace day-to-day GA4 use
If nobody opens Explorations anyway, Modovisa covers the questions people actually ask.
Shops watching checkout
See who is in a basket or checkout now — not only abandoned-cart totals tomorrow.
Agencies on a go-live
Watch the client site live without waiting on a shared GA4 property export.
Frequently asked questions
Can Modovisa replace Google Analytics?
For live traffic, journeys and campaign attribution, yes. If you depend on BigQuery, custom explorations or native Google Ads audiences, GA4 still covers ground Modovisa does not.
Why do Modovisa and GA4 numbers differ?
Different collection and processing. Modovisa counts first-party events from your script; GA4 applies its own filtering and modelling. Expect the shapes to match and the totals to differ.
Is Modovisa easier to set up than GA4?
Yes — one script or a platform plugin, then verify in the live view. No properties or event schemas to design first.
Will I lose my GA4 history if I switch?
No, but Modovisa starts from the day you install it. Keep GA4 for the archive if you need it, and let Modovisa cover live decisions from install onwards.