Modovisa vs Fathom
Both are calm, privacy-friendly alternatives to Google Analytics. Fathom keeps the dashboard almost empty on purpose. Modovisa keeps the people and the campaigns visible when you need them.
Where Modovisa is the better fit
When your questions are about individuals and campaigns, not only totals. You see who is on the site now, the path each person took, and — on paid plans and during the trial — a replay of that path, with UTM and spend data in the same workspace.
- Individual live visitors, not only aggregate counts
- Page journeys per visitor
- Path replay on paid plans and trial
- Campaigns on Growth, Ads Connect for spend on Pro Lite
Where Fathom is the better fit
If you want one quiet dashboard of traffic and referrers with almost nothing to configure, Fathom does that well. Teams who treat session-level detail as noise — or a privacy downside — will prefer it.
The honest difference
Scope, not quality. Fathom stays small on purpose. Modovisa adds attribution and session detail on purpose, which means more surface to learn. If you have no ad spend and no conversion path to debug, that extra surface is not worth buying.
Pricing shape
Both are paid products with a low entry tier; Modovisa also keeps a free plan for 1,000 events a month on one site with 30 days of history. Standard is $14.99 for 25,000 events, Growth $29.99 for 100,000, and Pro Lite $49.99+ for 250,000+, with site allowances by tier and unlimited history on paid plans. The 21-day trial unlocks Campaigns, UTM tables and replay so you can test the gap before paying.
Side by side
| Fathom | Modovisa | |
|---|---|---|
| Feel of the product | One clean dashboard | Live ops + campaigns |
| Live individuals | Not the focus | Core view |
| Path replay | No | Paid plans and trial |
| Ad spend / ROAS | Limited | Campaigns + Ads Connect by tier |
| Learning curve | Very low | Higher — more to use |
When each one wins
You want almost nothing to configure
Fathom. Open it, read the numbers, close it.
You need to prove a campaign today
Modovisa. Live arrivals plus campaign context without another tool.
You dislike session-level data
Fathom. That restraint is the product.
You run a store
Modovisa’s Store view for baskets, checkouts and walked-away carts.
Frequently asked questions
Is Modovisa a Fathom alternative?
Yes, if you want live visitors, journeys, path replay and campaign ROAS beyond a simple traffic dashboard.
Does Modovisa have a free plan like Fathom's trial?
Modovisa has a permanently free plan for 1,000 events a month on one site, plus a 21-day trial of the paid features.
Does Modovisa include session replay?
Session replay is included on every paid plan and throughout the 21-day trial. After the trial the Free plan keeps live tracking and journeys, without replay, until you upgrade.